There’s really only two things you need to build a media brand for your company. By the way, these things work together. You can create content around your company as you’re building and growing.
Commit to a Format - Video is king! You can’t create great content without video. Most of the other great content comes from video first. Once you record a great video, you can develop different pieces of content from that.
Build a Schedule - Scheduling is very important. You have to show up consistently for your audience. Build the connection with them by always answering questions and engaging with them intentionally.
